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Insights

Best practices and guidelines on making the most of Nova

Building an Effective Advertising Funnel

A guide to aligning your ads with every stage of the customer journey.
Planning

Designing Ads That Perform: A Guide to Best Practices

Key principles for creating high-performing ad creatives.
Creative

A/B Testing Ad Creatives for Maximum Impact

Tips for effectively testing variations of your ads to find what works best.
Performance

Maximizing ROI Through Creative Advertising

Proven strategies to ensure your ad campaigns deliver measurable results.
Performance

Creative Advertising Strategies for Small Businesses

Actionable advice for small brands looking to maximize their advertising budget.
Strategy

The Psychology of Effective Ad Design

Insights into how color, typography, and layout impact audience behavior.
Creative

How to Create Visually Compelling Ads That Capture Attention

Tips for designing ads that resonate with your audience and stand out in crowded spaces.
Creative

The Power of Storytelling in Advertising

How to craft narratives that connect with your audience and drive engagement.
Creative

How to Use Visual Hierarchy to Guide Viewers’ Attention

Techniques for structuring your ad designs to lead viewers toward action.
Creative

Crafting an Effective Call to Action

A guide to writing compelling CTAs that drive conversions.
Optimization

How to Leverage Seasonal Trends in Advertising

Using holidays and cultural moments to amplify your campaigns.
Strategy

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